How RyRo Loan Centre Went From 0 to 22 Qualified Leads in 3 Months. With Zero Ad Spend
RyRo had no organic lead pipeline. just referrals. We built one from scratch using Google, Google Business Profile, and AI search. 22 genuine leads in 90 days, $0 ad spend.
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Founder, Vynlox
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The Challenge
No organic lead pipeline. Entirely dependent on referrals.
RyRo Loan Centre had a solid service but zero digital presence. anyone looking them up online found almost nothing.
When Sumit came to us, RyRo Loan Centre had no meaningful organic search presence. No Google Business Profile strategy, no SEO-optimised service pages, no AI search visibility. Every new client came through referrals or word of mouth. which is great, but it's not scalable and it's entirely out of your control.
The finance and lending market is also one where trust matters enormously before the first conversation. Prospects research heavily, compare multiple providers, and increasingly use AI tools to shortlist options. RyRo wasn't showing up in any of those discovery paths.
What We Did
Built three lead channels from scratch: Google, GMB, and AI search.
The strategy focused on running all three channels simultaneously rather than sequentially.
We started by overhauling the Google Business Profile. optimising categories, building out services, implementing a review strategy, and setting up regular posting. This became the most consistent lead source within the first month.
In parallel, we built SEO-optimised service pages for each loan type, structured around the exact search terms RyRo's ideal clients were using. These pages drove direct organic leads from Google search.
The third channel was AI search. we structured the site content to be answer-ready, with FAQs and structured data targeting the questions people ask ChatGPT and Perplexity when researching lending options. Within 90 days, ChatGPT was sending pre-qualified buyers directly to RyRo's service pages. These became the highest-quality leads of all three channels.
Results
22 genuine leads in 3 months. Three new channels. Zero ad spend.
The results came faster than expected because we focused on three channels simultaneously.
The results came faster than expected. because we focused on three channels simultaneously rather than waiting for one to mature before starting the next.
22
Genuine leads
22 genuine leads from a standing start of zero. Total of 29 enquiries across all channels. 83% genuine lead rate.
$0
Ad spend
Every single lead came from organic sources. Google search, Google Business Profile, and AI search (ChatGPT).
3
New channels
GMB (8 leads), organic SEO (11 leads), and ChatGPT referrals (3 leads. the highest quality of the three).
“We were entirely dependent on referrals before working with Vynlox. Within 90 days we had 22 qualified leads from Google, GMB, and ChatGPT. I didn't expect AI search to send us actual clients that fast.”
Sumit Joshi
Director, RyRo Loan Centre
Key Insight
ChatGPT referrals were the highest-quality leads of all three channels.
AI search sends pre-qualified buyers. not browsers.
In January, early leads were quick homepage form submissions with no detail. By April, people were arriving from ChatGPT knowing exactly which scheme they wanted. Like the 5% Deposit (No LMI) page. Users who find RyRo through AI search arrive pre-qualified, having already selected their product. They aren't browsing. They're ready to enquire. This is what AEO looks like when it works.
Guru
Founder, Vynlox
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