Rank in Google, Google Maps, and AI search for your trade. We help plumbers, electricians, builders, and landscapers get more enquiries from people actively looking to hire. right now.
Guru
Founder, Vynlox
“I started Vynlox after watching too many good businesses get burned. Paying premium retainers for agencies that send reports, not results.
Every proposal that leaves our door has my name on it. Because you're not getting handed off to a junior. You're working with me.”
Trusted by 50+ Australian businesses
Reviewed within 1 business day, guaranteed.
Every month, thousands of homeowners search for tradies online. They search "plumber near me," "electrician in [your area]," or ask Google "who's the best builder in [suburb]?" If you're not ranking in Google or Google Maps, someone else is getting those enquiries instead.
Most tradies rely on referrals. and that works until it doesn't. Once your referral network is full, you plateau. SEO opens a second channel. The businesses that do both. referrals plus search visibility. book out months in advance.
Real Numbers
Monthly search volume for common tradie keywords in Australia (local + service + how-to combined):
Local
4,000+/month
Local
3,500+/month
Local
2,800+/month
Local
2,200+/month
Local
2,000+/month
Local
3,000+/month
These aren't vanity metrics. These are homeowners ready to hire.
When someone searches "plumber near me" or "electrician in Brisbane," they're looking to hire today. not in three months. These are high-intent searches. Local SEO puts you in front of them right when they're ready to call.
Most tradie searches now go through Google Maps. Homeowners check your photos, read your reviews, and see your service area. If you're not optimised for Maps, you're invisible to half your potential customers.
ChatGPT, Perplexity, and Google AI Overviews get millions of queries about trade services. When someone asks "how much does it cost for a new hot water system?". AI tools cite plumbers in their answers. You need to be cited.
Every good review improves your local ranking and increases trust with new enquiries. SEO and reviews work together. A well-optimised tradie with 50 five-star reviews ranks ahead of a competitor with none.
Every Month
Complete profile setup, service area mapping, photo strategy, and monthly review monitoring. This is often where the biggest quick wins happen.
We target "trade + location" keywords. not just broad terms. "Plumber in Brisbane" converts. "Plumbing services" doesn't.
One page per service, one per location. Built with schema markup that tells Google exactly what you do and where you service.
Systematic review requests after every job, response templates for negative reviews, and review insights in your monthly report.
Local directories, industry associations, and supplier partnerships. These links signal to Google that you're a legitimate, established tradie.
Ensure your business is cited when AI tools answer questions about your trade. This includes FAQ content and structured data.
Started with an outdated website and no Google Maps presence. After 3 months of local SEO, Google Maps ranking for "plumber in Brisbane" improved, reviews started coming in, and enquiries shifted from mostly referrals to 40% search. Within 6 months, he was booked solid and had to increase his callout rate.
"I didn't think search was relevant for a tradie like me. Turns out, there are thousands of people looking for someone exactly like me on Google every month. I just wasn't visible."
Every engagement starts with a free proposal call. Tell us about your business and we'll send a tailored recommendation within 1 business day.
Get a Free ProposalRelated Services
FAQ
Guru
Founder, Vynlox
Look, I know you've probably been pitched by dozens of agencies. Most of them sent you a templated PDF and ghosted when things got hard.
That's not how we work. I read every single proposal request myself. I look at your site, your competitors, your market. I tell you exactly what I'd do and why.
No sales calls. No runaround. You get a straight answer from the person who actually does the work. Not a middleman.
“Guru's proposal was the most detailed thing I'd ever seen from an agency. He pointed out issues nobody else even mentioned. We signed within a week.”
James H., Director, Hartley Civil
Takes 60 seconds. I'll reply within 1 business day.
